ALPHA 7 MARK IV CAMERA

Sony Alpha 7 IV (Alpha 7 Mark IV) – Redefining Full-Frame Excellence

Discover the perfect balance of performance, precision, and power with the Sony Alpha 7 IV (α7 IV) – a hybrid full-frame mirrorless camera built for creators who demand uncompromising quality in both photography and videography. Whether you’re a professional photographer, filmmaker, or passionate content creator, the Alpha 7 IV delivers breathtaking image quality, superior autofocus, and seamless workflow integration to take your creativity to the next level.

Key Features

1. 33MP Full-Frame Back-Illuminated Exmor R™ CMOS Sensor

Capture every moment with incredible clarity and detail. The newly developed 33-megapixel Exmor R sensor provides a perfect balance between resolution, low-light performance, and dynamic range. From richly detailed landscapes to expressive portraits, every image boasts lifelike tones and textures.

2. Next-Generation BIONZ XR™ Image Processor

Experience blazing-fast image processing with the BIONZ XR engine, delivering up to 8x more processing power than its predecessor. This ensures smoother image rendering, faster autofocus response, and improved color accuracy – even in challenging lighting conditions.

3. Advanced Autofocus with Real-Time Tracking

Never miss a moment with 759 phase-detection points covering approximately 94% of the image area. The Real-Time Eye AF for humans, animals, and birds ensures your subject’s eyes remain perfectly sharp, whether shooting stills or video. Ideal for wildlife, portraits, and sports photography.

4. 4K 60p 10-Bit Video Recording

Elevate your filmmaking with 4K recording up to 60p in 10-bit 4:2:2 color depth, allowing greater flexibility in post-production. The camera supports S-Cinetone™, S-Log3, and HLG profiles for cinematic color grading, making it a powerhouse for professional video creators.

5. Exceptional Low-Light Performance

With an ISO range of 100–51,200 (expandable to 50–204,800), the Alpha 7 IV delivers stunning results in any lighting environment. Expect clean, noise-free images even in dimly lit situations – perfect for night photography, indoor events, and astrophotography.

6. 5-Axis In-Body Image Stabilization

Shoot handheld with confidence. The built-in 5-axis IBIS system compensates for camera shake, offering up to 5.5 stops of stabilization, ensuring sharp, blur-free results when shooting stills or video.

7. Dual Card Slots & Reliable Build

Equipped with dual SD/CFexpress Type A card slots, the Alpha 7 IV provides flexible recording options and secure data management. Its robust magnesium alloy body, dust- and moisture-resistant design, and comfortable grip make it ready for any adventure.

8. Intuitive Controls & Vari-Angle Touchscreen

The 3.0-inch vari-angle LCD touchscreen makes it easy to shoot from creative angles or vlog on the go. With the improved menu system and customizable dials, the Alpha 7 IV offers a smooth, intuitive user experience for both beginners and professionals.

9. Seamless Connectivity

Share your work instantly with built-in Wi-Fi, Bluetooth, and USB 3.2 for fast data transfer, live streaming, or tethered shooting. The Alpha 7 IV is also compatible with Sony’s Imaging Edge Mobile app, enabling easy remote control and cloud storage integration.

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For Creators, By Creators

The Sony Alpha 7 IV is more than just a camera—it’s a creative partner designed to evolve with you. Whether you’re capturing weddings, shooting documentaries, or creating social media content, this camera empowers you to express your vision with precision and style.

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Technical Specifications

       Sensor: 33.0MP Full-Frame Exmor R CMOS

       Processor: BIONZ XR

       ISO Range: 100–51,200 (expandable to 50–204,800)

       Autofocus Points: 759 phase-detection

       Video Resolution: 4K 60p, 10-bit 4:2:2

       Stabilization: 5-Axis In-Body

       Viewfinder: 3.68M-dot OLED EVF

       Screen: 3.0” Vari-Angle Touch LCD (1.03M dots)

       Connectivity: Wi-Fi, Bluetooth, USB-C 3.2

       Storage: Dual Card Slots (CFexpress Type A / SD UHS-II)

       Battery: NP-FZ100 (up to 580 shots per charge)

       Body Material: Magnesium Alloy

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Perfect For

       Professional photographers & filmmakers

       Event, wedding, and travel photography

       YouTubers, vloggers, and content creators

       Studio and commercial work

       Wildlife and sports photography